SOMERVILLE POSITIVE FORCES UPDATE

Over the summer, SCAP Program Director, Lovelee Heller-Bottari and SPF Alumni Youth Leaders came together for to identify top issues facing their peers around substance abuse and related issues.   Through our 10-session summer SPF Social Marketing Club, youth leaders developed social marketing skills to develop social marketing campaigns targeting their peers, parents, and the general community to promote positive social norms and correct misperception around substance use.   Some campaign topics include: Marijuana Myths and Facts; Alcohol Poisoning Signs and Symptoms; Types of Bullying; Bystander Power and Bullying Reporting; Social Host Liability; and Promotion of Positive Youth Activities such as Meditation, Athletics and Clubs.  In addition to developing print marketing ads, youth also developed social marketing messages to accompany print ads.  Be on the look out for our posters, posts and tweets coming this fall.  

For more information about SPF and our prevention projects and/or to get involved, please contact Lovelee Heller-Bottari, SCAP 

Program Director at lheller@somervillema.gov or 617-625-6600 x4322.